News

20 Aug
2010

Sex Pistols – Fragrance

Sex Pistols - Fragrance
Featured, Fragrance

The Sex Pistols have teamed up with French beauty brand Etat Libre D’Orange to create a self-titled scent, which is described as “the spirit of punk” in a bottle.

According to a statement, the fragrance–which is available at The Fragrance Shop–leaves a “fresh, restless bite of lemon, sharpened and intensified by a defiant black pepper.”

The release adds: “Electrified by aldehydes, the fragrance exudes pure energy, pared down and pumped up by leather, shot through with heliotrope and brought back down to earth by a raunchy patchouli.”

As well as a strong scent, the bottle also makes a bold impression, with its iconic graphic inspired by the front cover of the hit single “God Save the Queen” released in 1977.

With their anarchy-inspired lifestyle and controversial attitude, the group paved the way for a new genre of music and revolutionized British culture in the 70s.

A statement from executives at the fragrance company reads, “To wear this scent, you must resist tradition, fight conformity, and disregard aromatic conventions. In the spirit of punk, you must be willing to express yourself with abandon. You take risks and you wouldn’t be adverse to creating a little mayhem.”

Source: beautypackaging.com

26 Jul
2010

Chloe’s Latest – Love !

Chloe's Latest - Love !
Featured, Fragrance

Love, Chloe, is a celebration of radiant generous, spontaneous femineity.

The Chloe women loves life, making others smile with just a glance. Her natural charm comes through in her walk and in her every move.

Love chloe, was unveiled at cocktail party launch that took place on June 16th at Apicius in Paris.

15 Jul
2010

Lady Dior – Blue Shanghi

Lady Dior - Blue Shanghi
Fashion, Featured

Lady Dior blu shanghi is the latest campaign from Dior, starring Marion Cotillard and directed by David Lynch.

Definately worth a look!

If you have a penchant for elaborate Dior handbag campaigns check out – Lady Dior Rouge or Lady Noir.

29 Jun
2010

Big Pony Launch

Big Pony Launch
Featured, Fragrance

Sydney. Big Pony. Whhhaaaatttt?

Ralph Lauren’s brand-new collection of scents, ‘Big Pony’ hit Sydney! Already launched in most other cities, unfortunately we are often last on the list. Big Pony was launched in Sydney just last week!

So what, where, when, how?

The event had minimal media wrap, but fairly high social status.

What was it all about?

The Big Pony range of fragrances, the number one selling sport scent for men. Ralph Lauren has released a quartet of new fragrances for men, named after the Big Pony polo shirts and other Ralph fashion items.

Big Pony 1 (Blue Bottle) – the sporty & dynamic scent: an aromatic citrus with lime and oak “to propel men to victory”.

Big Pony 2 (Red Bottle) – a seductive oriental fougère with dark chocolate and musk, which addresses the challenge of love and the big game needed to “get the girl”.

Big Pony 3 (Green Bottle) – an adventurous fragrance: woody fougère, with ginger and mint “to trigger an adrenaline rush” and aims to address the game of adventure and the challenge of the outdoors.

Big Pony 4 (Orange Bottle) – the stylish version: a fruity woody fragrance for the stylish man, with grapefruit and kyara wood.

image: moodiereport.com

The fragrant quartet was inspired by the four players of a polo team and as the marketing slogan goes, the message to men is “Get in the Game”.

Each scent presented by the L’Oreal Group and designer Ralph Lauren aims to embody a different message or mood. This allows the target market to express its passions and personality through fragrance. The overly bearing preppy style of campaign could be the reason the bottles are embellished with an oversized image of the polo logo.

The Big Pony range get involved.

China White

25 Jun
2010

Launch of JUST BE TV

Launch of JUST BE TV
Featured

We’re excited! If you haven’t ventured up to the top of the page, I suggest you do so now…a little aesthetic surprise awaits you.

Just Be TV offers the latest in fragrance, beauty and fashion. So essentially, films, movies, commercials, interviews, backstage prep, photoshoots and fashion shows. You name it, we’ll have it. It will be available right here. From Sofia Coppola’s Dior commercial to the hot new campaign by Jude Law, the Viktor & Rolf fashion show, Tom Ford, Calvin Klein…there is literally something for everyone. We are updating these clips weekly, so there’s always a fresh face to greet you in the morning.

Whether your thing is haute-couture, artistic impressions or travel influences, your inspiration is bound to be found here. The designers have worked their magic off the runway and into the realm of theatre, film and production. The fantasy world of balloons and childhood play by Dior, or the Parisienne escape by YSL, the romanticised life of Prada and the indie-chic of Burberry will lure you into the world of the unknown, the world of inspiration.

I always get a kick out of the incredible work of the designers.

Just be TV is taking the buzz out of coffee and placing into your computer; high on life, living on the edge, how do you do get inspired? What makes you get up in the morning? I know just as well as the next person the importance of routine, my morning routine is always the same. Wake-up, make an espresso, grab a piece of toast and get comfortable with my full-blown A2 newspaper. There is nothing like reading the pages that make your hands go black.

But really this isn’t enough procrastination for me. I need my daily fix of fashion, which the newspaper could never do adequately. So that’s where just be TV is the perfect solution to fill the morning void.

China White